Marketing / GTM / Customer Signal Analytics
I built an AI marketing team
to run my job search.
I stopped guessing what the market wanted.
Now I read the signals and change the next move.
A live Candidate GTM pipeline
01
Market Research
Which opportunity deserves the next hour
↳ every call on record, with reasons
Pursue / Stop02
Audience Strategy
Great copy, wrong reader — still zero
↳ one brief — every station reads it
Target / Re-map03
Positioning & Messaging
True proof, made legible to one buyer
↳ proof package · blind cold-read
Defend / Flag Gap04
Marketing Operations
Verified by me before it ships
↳ no write-back, not done
Release / Block05
Lifecycle Operations
Silence is a signal, not an answer
↳ status is the single truth
Follow up / Wait06
Revenue Analytics
Fix the rules, the targeting, or me?
↳ numbers that change next week
Revise / Hold
Johanna Fan
I read the pipeline · spot the stall · decide where the next hour goes
- SIGNALA blind cold-read flagged one unclear claim
- JOHANNA’S CALLReorder the resume proof
- WRITE-BACKCarry the learning into the next brief
BUILT · RUNNING DAILY SINCE FEB 2026
01 · Read the demand, qualify hard
1.7%
21,107 signals screened
368 submitted
02 · Present the product in the buyer's language
130+
each tailored resume rewritten for that one buyer
03 · Take it to the right people, first
318
each one a designed opening for that one person
04 · Ship every week
15 / week
median across shipping weeks
FEB → JUL · one bar per week · quiet weeks = hardening the workflow
03·The hiring bar
The hiring bar, in their own words:
04·About Johanna
Customer insight changes what gets built.
That's why I do marketing analysis.
2023
Group-buying community · Co-founderMade recommendations relevant — not discount-led.
30→600 members
2024
Campus marketing · 8 eventsUsed audience response to sharpen the message.
+35% attendance
2025
B2B SaaS · Customer SuccessTurned recurring client needs into shared product direction.
12 clients → 6 shared specs
NOW
Candidate GTM PipelineThe product is me. Every market signal ships a better version.
Live · running daily

The next market I want to read is your team.
Hiring? You already have my application — a reply is all it takes; I'll handle the rest.
Not hiring? Send a signal anyway — a gap, a team I should study, a hard truth. Every signal becomes the next version. This page is one.
Leave a signal here
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Introducing me to someone? Just say: “She runs her own job search as a live GTM pipeline — and she built the team that runs it. Worth a conversation.”